Making a difference in someone's life can be as simple as going on vacation, thanks to Erika Garcia, President and founder of the boutique travel agency, Yucatan Holidays, and CEO of Marketing for Sunset Group. Through their certificate incentives programs, they are able to donate a small percentage of the monies earned to charitable foundations.
By working with those run by celebrities, most notably Mexican football player Rafa Marquez and singer Shakira, Garcia recognized an opportunity to utilize the leader's notoriety to increase awareness and benefit to the social work that's happening as a result of working together.
Garcia and her team have aligned themselves with over 20 high-profile foundations and non-profits throughout Mexico and Latin America, with the ones attached to household names being the most successful to date.
|Garcia explains, "We wanted to create 'Vacations with a Cause' because when a traveler visits Cancun they will simultaneously be helping and supporting children in Mexico, Latin America and the United States." The earnings contribute to education, developing sports programs, feeding children in need. Partering with foundations that are Leading the way in social impact, they are drastically improving the lives of children and adolescents living in poverty.|
|"Through the right people focusing on the right things, we can, in time, get on top of a lot if not most of the problems of this world. And that's what a number of us are trying to do". - Richard Branson|